The Story · Our Beginnings · Our Evolution
About the House
A Vision Beyond Fashion
HOUSE OF PANKAJ SONI was founded in Bangalore in 2016 with a simple yet powerful vision: to help people express who they are through the way they dress.
The story began with an observation. Having interacted with people across cinema, cricket, television, business, and entertainment, Pankaj Soni noticed that while luxury labels and accessories were widely valued, clothing that genuinely reflected an individual's personality was often overlooked. He saw an opportunity to change that — to make dressing well more personal, intentional, and expressive.
With no formal background in fashion design, Pankaj began his journey as a wardrobe consultant and stylist. What started in a modest 100-square-foot space within his father's office soon grew into a fashion business built on creativity, client relationships, and a strong understanding of personal style.
Over the years, the brand evolved from styling into designer menswear, developing a distinctive identity through statement occasion wear, refined tailoring, and expressive design. Today, that vision continues to expand with the introduction of womenswear, bringing a new dimension to the house while staying true to its founding belief in individuality.
HOUSE OF PANKAJ SONI represents an evolving approach to fashion — one that values character over convention and personal expression over passing trends.
The Person · The Journey · The Vision
Our Founder
Pankaj Soni
Founder & Creative Visionary
An entrepreneur by education and a stylist by instinct, Pankaj Soni entered the fashion industry with a clear vision, despite having no formal training in fashion design.
A Journey Built on Instinct
Pankaj Soni's journey began with an education in commerce at Jain University, followed by postgraduate studies in Corporate Entrepreneurship at IIM University. Upon returning to Bangalore, he initially joined his father's business, believing it would be the starting point of his professional career.
However, six months into the experience, he realised that his interests and ambitions lay elsewhere. He wanted to build something of his own — something creative, dynamic, and connected to people.
His exposure to personalities across diverse industries had already shaped his understanding of appearance, presentation, and personal style. This became the foundation of his decision to enter wardrobe consulting and styling.
Without a formal fashion background or an established design business, Pankaj began by presenting his ideas to potential clients from his father's office. The response encouraged him to pursue the opportunity seriously. In his first month of freelancing, he generated a profit of ₹1 lakh, giving him the confidence to turn his vision into a full-fledged business.
What followed was a journey of learning through experience, building relationships, understanding clients, and gradually developing a fashion identity of his own.
For Pankaj, fashion has always been about more than garments. It is about understanding the person wearing them — their personality, their aspirations, and the way they wish to present themselves to the world. That belief continues to shape the direction of HOUSE OF PANKAJ SONI.
Individuality · Design · Expression
Our Philosophy
Clothing That Reflects Character
At HOUSE OF PANKAJ SONI, we believe that personal style is one of the most powerful forms of self-expression.
Our philosophy begins with the individual. Every person has a distinct character, a unique perspective, and a different way of expressing themselves. Clothing should complement that individuality rather than define everyone by the same standards.
Our approach to design brings together considered silhouettes, distinctive details, refined tailoring, and expressive elements that give each creation its own identity. From statement menswear and occasion dressing to contemporary womenswear, we explore the relationship between form, personality, and design.
We value creativity without losing sight of wearability. We believe that a garment should make an impression while allowing the person wearing it to remain at the centre of attention.
For us, luxury is not simply a name, a price, or an embellishment. It is the thought behind a design, the confidence it inspires, and the feeling of wearing something that genuinely resonates with you.
Our philosophy is simple: fashion should not change who you are. It should bring more of who you are into view.
The Journey
2016
01 / 09 · The Beginning
2016
The Beginning
Bangalore, India
HOUSE OF PANKAJ SONI began with a vision to redefine personal style. Pankaj Soni started his journey as a men's wardrobe consultant and designer, building the foundation of the label through styling and an understanding of individual expression.
2018
PS Design Studio & Silver Momentz
26 May 2018 · Bangalore
The Spring 2018 collection was showcased at the launch of Silver Momentz, a collaboration with Arham Jewels. The event featured Bollywood actors Sonu Sood and Urmila Matondkar as showstoppers, marking an important milestone in Pankaj's journey as a designer.
2019
The Official Label Launch
February 2019 · PS – Pankaj Soni
The PS – Pankaj Soni label was officially launched with a collection inspired by Indian heritage, rich colours, luxurious fabrics, and intricate embroidery. The launch was attended by personalities including Vikas Gupta, Prince Narula, Yuvika Chaudhary, Rakhi Sawant, and Priyank Sharma.
The year also brought recognition at the Global Business Award.
2020
Mr & Miss Icon India
1 March 2020 · Bengaluru
Pankaj Soni participated as a designer at the Mr & Miss Icon India Grand Finale at Bengaluru Marriott Hotel, Whitefield, presenting his ensembles at the national-level pageant.
2022
International Fashion Week Mumbai
March 2022 · Mumbai
Pankaj Soni showcased his designs at International Fashion Week Mumbai, with cricketer S. Sreesanth walking as showstopper. The year also included participation in Mysore Fashion Week Season 6, held in December.
2023
Page3Artist Designer Showcase
Bengaluru, India
Pankaj Soni participated in the Page3Artist Mr, Miss, Mrs. India (Karnataka) designer show, bringing his designs to a platform celebrating fashion, talent, and emerging personalities.
2024
Mysore Fashion Week & Dubai
India and the United Arab Emirates
Pankaj participated in Mysore Fashion Week Season 7 in February and presented his design vision at the fourth Global Media Fashion League in Dubai in August, extending the label's runway presence across national and international platforms.
2025
Ferrara & The Freedom Collective
Dubai and Bombay Times Fashion Week
Ferrara by Pankaj Soni was presented at the fifth Global Media Fashion League in Dubai. Later that year, Pankaj collaborated with Donear Group's NeoStretch on The Freedom Collective at Bombay Times Fashion Week, exploring modern dressing through movement, performance, and contemporary tailoring. Actor Sunny Singh appeared as the showstopper.
2026
A New Chapter
Mysore Fashion Week · Expansion into Womenswear
Pankaj Soni presented a tailored collection of suits and blazers in black, beige, and white at Mysore Fashion Week Season 8, alongside the Timex showcase. The house also entered a new phase with the introduction of womenswear, expanding its creative vision beyond menswear.
The Journey Continues
From a modest beginning in Bangalore to a growing fashion house, HOUSE OF PANKAJ SONI continues to evolve through distinctive design, personal expression, and a vision that extends across menswear and womenswear.
On Screen · On Stage · On the Day
Worn By
The people who have worn the house — at premieres, on stage and on the days they remember.
Industry Presence · Collaborations · Achievements
Recognition
100+
Fashion shows
50+
Awards
75+
Colleges
A Journey Recognised
Since its inception, the journey of HOUSE OF PANKAJ SONI has been shaped by opportunities to work with diverse personalities, participate in fashion events, and contribute to the wider fashion community.
Between 2016 and 2026, Pankaj Soni has been associated with more than 100 fashion shows across India and internationally, received over 50 awards, and been invited as a chief guest and judge at fashion events across more than 75 colleges.
His styling journey has included working with recognised personalities such as Ayushmann Khurrana, Harbhajan Singh, Yuvraj Singh, Sonu Sood, and Sonu Nigam, among others.
Beyond individual achievements, these experiences reflect the relationships, trust, and creative opportunities that have contributed to the growth of the brand.
For us, recognition is not the destination. It is a reminder of the journey so far — and the responsibility to keep evolving, creating, and challenging our own boundaries.
On the Runway
The Finale